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The Finder Pod: ESPN Bet with Ben Aronson and Ben Fawkes
Unpacking the new sportsbook partnership between ESPN and Penn Entertainment
I was going to wait a bit before I launched a podcast on The Finder. And then on Tuesday, ESPN went ahead and announced ESPN The Sportsbook! Kinda.
I had lots of questions so I asked my two industry buddies/gurus to hop on — the Bens.
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Ben Fawkes — formerly of ESPN Chalk, the gambling section of ESPN.com, and VSiN — came to us from Vegas to share his sports betting expertise from the inside.
Ben Aronson, a longtime media/marketing executive, weighs in on the sports business side.
A little rundown …
🔦 Why did this happen now? Was it the earnings call?
🔦 Why Penn? How much market share do they have?
🔦 How does this impact newsbreakers like Adam Schefter and Adrian Wojnarowski? Is this why Woj all of a sudden stopped tipping his NBA Draft picks?
🔦 Will this make ESPN’s app indispensable?
🔦 Should ESPN restrict what kind of bets ESPN Bet offers? Should employees be allowed to gamble on sports?
So … what’s your bet on how this plays out?
The Finder With Tom Haberstroh is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber.